I don't keep up on fashion trends, so I was surprised to learn that there are entire businesses entirely devoted to blowdrying hair. Not cutting hair or coloring hair, just blowing it dry and styling it. Why would anyone do that?
So I gave it a try and now I know. I made an appointment at Drybar in Central Phoenix. There's one at Scottsdale Quarter, too. The tagline at Drybar is "No cuts. No color. Just blowouts." For $35 you can have your hair, short or long, washed and styled. I was offered a beverage, including the option of a glass of wine or Champagne. Then, the moment of decision. Which style to choose? You can turn curly hair into straight or straight hair into wavy. There is a rather short menu with images, and I chose the Mai Tai, a messy sort of random waves. No choice at Drybar for shampoo products, but there are a variety of styling products, if you have a preference. While my hair was being styled, a movie was being shown. Some Like It Hot is a black & white classic (1959), and I had forgotten how funny it was. The only down side to that is that no one should ever be here long enough to watch an entire movie, and now I feel like I have to download/order it and watch the whole thing! (My dentist also offers movies, but I try to never be there for two hours either.)
The Before Picture
© Judy Hedding
Guests are deliberately seated in styling chairs that face mirrors which have partially blocked views. Yes, they like to go for the big reveal and the full mirrors are behind you. Being originally from New York, I 'don't trust nobody' and I like to see what's happening with my hair while it is happening. I was convinced to put my faith in my stylist, and now, having had the experience, I won't ever worry about that again. She did a great job. But what happens if I get a different stylist next time? Not to worry, I am told. Everyone is trained by the company such that each style will come out looking consistent. no matter who your stylist on a particular day might be.
The After Picture
© Judy Hedding
Drybar offers monthly and other programs for people who might want to come in regularly and leave with great looking hair. Business meeting? Date night? Girls day out? Mother/daughter adventure? Bridal party? Use your imagination. Of course, I go to a salon to have my hair trimmed and that is usually a pleasant experience. Drybar is a pleasant experience with a bit of adventure.
One more thing. Because of the way the styling is done, your "do" should last more than one day. I purchased their shower cap (I haven't had one of those in 20 years!) to keep the shower steam and moisture from attacking my waves. It performed admirably. My waves lasted well past the second day -- until I wore that golf cap for 18 holes. They'll have to work on a solution for that!
Who or what is Buttercup? That's the name of the mascot, an upside down yellow hairdryer, part of the fun and distinctive Drybar brand. The lemon yellow design features are fun and presented not only through print materials, but in store as well. If you walked me into a Drybar blindfolded, I would certainly know where I was just by looking at the interior decor when you removed the blindfold. Light, sleek, stylish but not to be taken too seriously. It's a cool place to spend 45 minutes, and the results kept me smiling for another two days.
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