It is called the FBR Open because the Title Sponsor of the event is the Friedman, Billings, Ramsey Group, Inc. It is an investment banking, institutional brokerage, asset management company headquartered in the Washington, D.C. metropolitan area. That company's logo/acronym is FBR.
All that means is that FBR arranged, for a sponsorship, to have the golf tournament name changed to reflect their significant participation. The January 2004 tournament in Scottsdale was the first one to use the name FBR Open.
More event details, information and tips --Your Guide to the FBR Open in Scottsdale.


