It was easier to remember when it was The Phoenix Open! When the big, famous PGA golf tournament held at the beginning of each year in Scottsdale, Arizona was called the FBR Open, people had a hard time remembering what FBR means.
It was called the FBR Open because the Title Sponsor of the event was the Friedman, Billings, Ramsey Group, Inc. It is an investment banking, institutional brokerage, asset management company headquartered in the Washington, D.C. metropolitan area. That company's logo/acronym is FBR.
For the 2010 golf tournament the title sponsor changed, and the event name changed to Waste Management Phoenix Open.