The Bottom Line
- Larger seats with wide armrests, 21+ theaters
- Beer and wine, snacks, sandwiches, salads and desserts
- 3D, D-BOX enhanced motion chairs
- Reserved seating will be offered in the future
- Cafe style seating areas in lobby
- Food was not great
- Different auditoriums with different offerings and limitations confusing
- Seats do not recline
- Service slow
- Popcorn prices start at $6.75
- UltraLuxe Scottsdale is located in Scottsdale near the Loop 101 and Indian Bend Road.
- The UltraLuxe Scottsdale movie theater has auditoriums for guests that are 21+ only where beer and wine are available.
- Some auditoriums at the UltraLuxe Scottsdale have 3D and motion chair technology.
- A VIP screening room has sofa style seating for your group -- it's a private suite with food and beverage service.
Guide Review - UltraLuxe Scottsdale - Luxury Movie Theatre
In 2010 UltraStar Cinemas opened a new movie theater in Scottsdale with 10 auditoriums of varying sizes. The UltraLuxe Scottsdale is located at Scottsdale Pavilions, near the 101 Loop and Indian Bend Road.
While all the seats in the theater are high-back seats in stadium-style, there are different theaters with different features. Five of the theaters are defined as "Star Class" which means that they have food service at the seats, wider, more comfortable seats, and fewer seats in the auditorium (typically less than 40). Some movies are available in 3D, with special motion seats that keep you in the action, or both. Most "Star Class" theaters require patrons to be over 21 years of age, because beer and wine is allowed. Some "Star Class" movie theaters have in-seat ordering but food orders cease when the movies begin. In some you are allowed to order during the movie using call-buttons on each seat, which were not operational when I was there. Overall, I found it very confusing to determine which services would be offered at which movies. While movies are defined online with HD, 3D, D-Box and "Star Class" designations, that doesn't tell you whether food may be ordered only before the movie, or during the movie, as an example.
While it is nice to be able to order a glass of wine or a beer ($7.25 including tax) the food here was a mistake. The Bases Loaded Panini ($7.75) was acceptable but not special. The Three Meat Italian Flat Bread Sandwich ($7.25) was a disappointment. As a novelty, I also ordered the Marilyn Monro Panini, with "semi-sweet chocolate & brie cheese on sourdough bread, lightly brushed with olive oil & a basil spread" ($7.25). The chocolate did not at all go well with olive oil and basil spread, nor was it well-complemented with potato chips. Although I didn't order one, the milkshakes looked appealing. Aside from the fact that I wasn't fond of the food, it was uncomfortable eating here while watching a movie. Dirty plates were not cleared. We arrived 30 minutes early so we could eat before the movie, but our order was not delivered until just before the movie started. The server said he'd come back during the movie in case we wanted anything else, but he did not. After the movie, I had to find the employee to close out my check. I was told that there is a premium added to each menu item for in-seat service, but I was not charged that. The manager of the theater was unaware of a premium on ordered food. Lots of confusion here, even for the staff.
Notwithstanding the fact that the brochures indicate that all seats in all auditoriums recline, (which to me means you can put your feet up) none of the seats in any of the auditoriums recline. You can, however, lean back a bit. In the "Star Class" movie that I attended, the seats are far enough apart such that a normal person can't kick the chair in front. That's good news! Also, those "Star Class" movie seats are arranged in twos, so there is a focus on couples here. In the center, four people (two pairs) can sit in the same row without an aisle in between. If there are more than four of you, you won't be sitting together.
There are upcharges for 3D, motion chairs, and "Star Class" movies. They tell me that in the near future people may reserve the actual seats in advance using seat-mapping technology on the website and at the box office.